
Topic for Critical Practice Thesis:
Ethical business practices for sustainable development.
Preparation for first tutorial:
· A research question or title
Ethical business practices for sustainable development.
· An Abstract 50-100 words
This study focuses on the integration of sustainable development with the profitability, for a company. Through a comprehensive review of multiple companies who have adopted the sustainability growth as an integral part of the business, it showcases the ideal framework for companies to promote long term sustainability. The study presents effective solutions and examples for companies looking for sustainable initiatives to maintain the moral principles for greener practices.
· A structure indicating chapter headings and subheadings.
Chapter 1: Introduction
objectives
questions
Significance of the study
Chapter 2: Literature review
Definition of ethical business practices
Chapter 3: Theoretical framework
Chapter 4: Methodologies
Chapter 5: Analysis and findings
Chapter 6: Conclusions
· Show development on Literature review.
· A bibliography
Feedback: To be more specific on the VFX business and its sustainable practices and to put proper citation of words taken from different papers and websites.
Updated Topic:
Ethical business practices in VFX Industry
Due to multiple sources of information for the critical source topic, I couldn't choose the right topic.
Ideas to choose the topic:
1: VFX other than films:
Taking this as a topic I think has a too broad aspect. In my opinion taking VFX as a topic in one particular field other than movies can be too narrow.
2:
Measuring ROI of VFX-intensive Advertising Campaigns
I think as a VFX artist, I support VFX driven ads as the best source for higher ROI. This shifts my focus to only see the good sides of vfx in advertising. I would prefer choosing a topic where I can explore varying fields as a VFX industry.
3:
The Evolution of Virtual Production in VFX Studios.
Virtual productions in VFX is something I always wanted to explore. This topic makes me answers the questions for choosing a topic for critical report. It definitely motivates me to research and discover more about it.
Researching the research
Primary

Virtual production, in its early sense, started around 2008, 2009, obviously with James Cameron’s developments with Avatar
[Pioneering Virtual Production With Real-Time VFX: An Interview With DVP Asa Bailey | ActionVFX]
Information related to Virtual production could be found in books that published after 2011.
Research gate:
Bao, Yanrong. (2022). Application of Virtual Reality Technology in Film and Television Animation Based on Artificial Intelligence Background. Scientific Programming. 2022. 1-8. 10.1155/2022/2604408.
Proquest E book central
ProQuest Ebook Central – Reader
The VES Handbook of Visual Effects: Industry Standard VFX Practices and Procedures
VES, Jeffrey Okun and VES, Susan Zwerman
Page 330
copying Harvard Citation
[Okun, VJ, & Zwerman, VS (eds) 2020, The VES Handbook of Visual Effects : Industry Standard VFX Practices and Procedures, Taylor & Francis Group, Oxford. Available from: ProQuest Ebook Central. [25 May 2024].]
research materials

- Planning the research
Phase | Task | Deadline |
Initial planning and literature review | Deciding the topic | 19 May |
Preliminary literature review | 19 May | |
refining research question and objectives | 23 May | |
Proposal development and approval | Draft research proposal | 25 May |
Submit for review | 25 May | |
revise proposal based on feedback | 28 May | |
Data collection and analysis | Primary research | 01 June |
collect books, articles, papers | 02 June | |
Organize and clean data | 02 June | |
Writing and reporting | Draft initial report | 08 June |
Edit report based on feedback | 16 June | |
Audio-visual presentation | collecting the images and videos | 13 June |
Recording the presentation | 13 June | |
Final review and submission | Final editing and proofreading | 18 June |
Submit the report | 18 June |
- Doing the research
Gathering data from all the different pages:
Virtual Production in Action (acm.org)
VIRTUAL PRODUCTION’S NEXT PHASE.: EBSCOhost (oclc.org)
VIRTUAL PRODUCTION.: EBSCOhost (oclc.org)
ProQuest Ebook Central – Reader
VFX – A New Frontier: The Impact of Innovative Technology on Visual Effects : WestminsterResearch
Movies like “Jurassic Park” (1993) showed the power of CGI
https://youtu.be/8r01mk6F_Pk?si=PVUcOuKfEaiofpWv
Making The Dinosaurs | Jurassic Park Documentary (1993) | Screen Bites
Available at: https://youtu.be/8r01mk6F_Pk?si=uw22cF4NAdDB6AhW
Audio-visual presentation
Taking notes from the documents provided
Create a story.
Set the scenario.
How does it end?
Pose a problem.
Outline the issue.
what resolution is required?
Ask a question
Ask us if we know enough.
How do we learn?
Taking image resources from:
Screen Bites (2024) Making The Dinosaurs | Jurassic Park Documentary (1993)
Available at: https://youtu.be/8r01mk6F_Pk?si=uw22cF4NAdDB6AhW
Bao, Yanrong. (2022). Application of Virtual Reality Technology in Film and Television Animation Based on Artificial Intelligence Background. Scientific Programming. 2022. 1-8. 10.1155/2022/2604408.
Zwerman, S. and Okun, J. A., eds. (2021) The VES Handbook of Virtual Production. New York: Routledge.
Zwerman, S., & Okun, J. A. (Eds.). (2010). *The VES Handbook of Visual Effects: Industry Standard VFX Practices and Procedures*. Burlington, MA: Focal Press.
Westminster Research (2021) VFX – A New Frontier: The Impact of Innovative Technology on Visual Effects. Available at: https://westminsterresearch.westminster.ac.uk/ (Accessed: 12 June 2024).
ACM. Virtual Production in Action: A Creative Implementation of Expanded Cinematography and Narratives.
Available at: https://dl.acm.org/ (Accessed: 12 June 2024).
Creating a Storyboard:
Also include: the topic you have researched and the benefits of this research.
Draft Storyboard:
Imagine a world in fast forward from the time Virtual production was not used to the time now, where it has become integral part of vfx industry. From the old movies to the very new, unforgettable ones.
The story begins with Jurassic Park
How the technology changed
Use of green screens and postproduction works
Highlighting the issues
Introducing Virtual production
Need to learn and adapt
What is the future?
Collecting all the visuals from different sources.
- Finishing the research