Initial Idea: To create a commercial advertisement for the use or promoting an application using cool effects, transitions in animation, vfx for green screen and some motion graphics to show the use of the application.
I have selected an app, CARUDYOG, which is into selling of secondhand cars. The idea is to promote the working of the app and why it is better than other apps, with the help of a short video, using different techniques.
SCRIPT:
SHOT 1: Hey there, car owners! Forget the hassle of negotiating with just one buyer. If you're thinking about selling your car and want top dollar, we've got the perfect solution for you! Introducing CARUDYOG, the ultimate platform that connects you with multiple buyers, all competing to give you the best value for your beloved ride (transition from one platform to another showing CARudyog) SHOT 2: Host: With CAR UDYOG, selling your car is an easy Job. Here's how it works: simply download the app, enter your car's details, and watch as potential buyers start bidding for your vehicle. It's like having your very own car auction right at your fingertips! . With our app, Choose the offer that suits you best, and let the selling begin!
These are some of the initial references for the background I want to model. The left side images show the old garage and old styles of doing the business. The right side image shows transition into CARUDYOG.
heres the first render to analyse the references and the overall size and placements of objects in the scene.
Here’s another sample modelling and putting a sample green screen image to take a look on render dimensions.
Adding more details
Plants:
Unwrraping for plants
starting with a new file as the previous one has got lot of glitches because of the animations and no proper grouping of objects.
Initial Modelling
Texturing in substance
Automatic texture import from substance
“https://youtu.be/F3c0BLv2pRk?si=tnYOG1tyKp_JwvaN”
Using Mocap for animations:
Combining character animations from mixamo:
“https://youtu.be/b5vsjV66nAs?si=6YpwwuiLE5v8VOJ_”
Using Mocap retargeting
Working on a footage in Nuke to be added to show how a live auction of cars would look like:
This is shot by me
The plan is to add bidding across different locations in the shot to show how the auction works, it is for the script part where it says [watch as potential buyers start bidding for your vehicle. It’s like having your very own car auction right at your fingertips!]
This is what the tracked footage looks like. I think this footage will not work for what I have planned.
Checking for some footages online so that I can do a good track and add elements to it:
Downloaded a footage from Adobe stock footage with a free trail:
Royalty-Free Video Stock Footage, HD Video Loops & Clips | Adobe Stock
Tracking the scene and putting 3d elements to check the accuracy.
Checking with the track to place elements to add and modify the attributes
Working on adding a 3D element here
I had this Idea of putting something as a character in the footage to show there will be multiple buyer across different locations in the city:
And this is what I came up with:
Thought of a quick modelling in Blender:
So I got the red and white colors to focus more on the logo colors.
Here’s the nodes for the tracking
I can use 2D tracking and 3D tracking both to add more of the characters in the footage. But I think using 3D tracking can help me using more of dept details and more options to relocate the card in scene.
Using the same scale for the cards might help to show the distance between two different points
As per the feedback from Manos, I have thought of changing the characters to different faces which would make a better difference.
Following are the references I look forward to creating the faces of characters.
Characters I modelled
Adding the bidding number plates
Editing details for animation and motion graphics to show the details of the app
Adding these details to my footage where I talk about how to use the app.
Using After effects to add the graphics. As I find it easier to use for motion graphics work.
Pictures for the car
2021 Nissan Qashqai 1.3 DIG-T Acenta Premium (158ps) Xtronic – £13,590 – CarGurus.co.uk
Enhancing the audio of original footage
Adobe Podcast | AI audio recording and editing, all on the web
Sound FX
4.4 million+ Stunning Free Images to Use Anywhere – Pixabay – Pixabay
Fixing The animation files as it is having issues with textures and working on lighting.
Trying on taking different camera angles
I have been trying to do the animation for the last part of this scene, where I want different characters to pop up, showing the best offer they have for the car.
Unfortunately this has been the 5th failed attempt to render the Mixamo characters.
This for some reason is not taking textures properly.
I tried to fix it in hypershade but failed to do it.
I might try to fix it again or else I will have to go for another character from some other website.
The other two characters I used in the script are working fine and render the textures properly.
I thought it might be my laptop issue. This render is from remote desktop. I think it is Mixamo issue or maybe it allows only 2-3 downloads.
After checking with multiple characters and different setting, I came to the conclusion that it is not the render settings that is affecting the render, rather it is the cosine and reflectivity in hyper shade that made the difference.
Re-Animating the character
So this has been a constant issue while working on these mixamo character files.
It shows that it has been corrected properly but after the render it always has this glossiness even after changing so many settings.
After many trials I realized it was the specular value in the hyper shade that needs to be changed to fix this issue and a lot of other values.
I am quite satisfied with how it turned out. I could have done a better job with the initial part of the script. Animation and lighting are something I need to learn and progress more in. For this project I think I did a good job at the script and imagining the scenes properly. I avoided doing the mistakes I did for the previous projects. Taking help of more references and real-life measurements was something that was missing in my works before. Also tracking the scene for the city area was quite interesting. Did lots of changes wherever needed.
What worked for me in this project was proper storyline, studying more reference styles, a clear idea on what I want to make and regular discussion with course leaders is I think one of most important part of the process.
Breakdown: